The quasi-linear viscoelastic (QLV) model was applied to incremental stress-relaxation tests and an expression for the stress was derived for each step. This expression was used to compare two methods for normalizing stress data prior to estimating QLV parameters. The first and commonly used normalization method was shown to be strain-dependent. Thus, a second normalization method was proposed and shown to be strain-independent and more sensitive to QLV time constants. These analytical results agreed with representative tendon data. Therefore, this method for normalizing stress data was proposed for future studies of incremental stress-relaxation, or whenever comparing stress-relaxation at different strains.