Properties are reported for new phenyl-tipped anionic surfactants, which are aromatic chain relatives of the normal aliphatic aerosol-OT (AOT, sodium bis(2-ethyl-1-hexyl)sulfosuccinate). Variations in chain length and branching with these aromatic surfactants have important effects on aqueous and water-in-oil (w/o) microemulsion phase properties. In dilute aqueous systems, chain structure affects the cmc and surface tension behavior: compared to linear chain analogues, the branched-chain surfactants display lower surface tensions but also reduced packing as measured by molecular area at the cmc a(cmc). Owing to the phenyl-tipped structure, water-in-oil microemulsions were stabilized with aromatic toluene as an oil but not with aliphatic heptane; the latter is commonly used with normal AOT. Contrast variation small-angle neutron scattering (SANS) was used to characterize the microemulsion aggregates and adsorbed films. These SANS data show that water-in-toluene microemulsions stabilized by aromatic-AOTs contain mildly polydisperse spherical nanodroplets of similar structure to those found in systems containing normal AOT. Molecular areas at the air-water and toluene-water interfaces are found to be of similar magnitude and follow a trend that correlates with variations in surfactant chain structure. The new results with aromatic surfactants build on extensive studies of aliphatic AOT analogues (Nave, S.; Eastoe, J.; Penfold, J. Langmuir 2000, 16, 8733. Nave, S.; Eastoe, J.; Heenan, R. K.; Steytler, D.; Grillo, I. Langmuir 2002, 16, 8741. Nave, S.; Eastoe, J.; Heenan, R. K.; Steytler, D.; Grillo, I. 2002, 18, 1505), suggesting that the versatility of normal AOT originates from an optimized head and chain spacer group rather than from any specific effects of the 2-ethyhexyl chain structure.