In this paper we present a quantum-mechanical investigation on the mechanisms which promote intramolecular EET coupling. This investigation is done by using a new computational strategy in which we combine a configuration-interaction and a linear response approach. The combined use of these two methods allows a direct identification and a quantification of both "direct" (coulomb and exchange) and through-bond (superexchange and charge-transfer) contributions. In addition, solvent effects are introduced using the polarizable continuum model. The method is applied to a family of naphthalene-bridge-naphthalene and naphthalene-bridge-anthracene systems, and the results obtained are compared with experiments. The results found suggest that the through-bond charge-transfer effects are not significant when the EET goes through permitted excitations on distant chromophores (see DN4 and DN6) while they become as important as (or even more important than) the covalent terms for EETs involving weakly allowed excitations (see A6N). By contrast, the presence of a very short bridge (in DN2) allows a very efficient delocalization of the excitation energy which is also largely modified by the presence of a solvent.