We conducted a survey in rural Niger to assess use, maintenance and acceptability of household latrines one year after a subsidized promotion project. Standard interviews were conducted with 200 randomly selected project participants and a visual latrine inspection. Before the project, 21.5% (43/200) of households had latrines. After the first year, 100% of these households had at least one latrine. Overall, 2577 household latrines were built in the 50 targeted villages. Latrines were 'always' used by 92.5% of adults and 55% of children in the households. The latrines were adequately maintained: superstructure 93%, covers 74.5%, clean 70%. The main perceived advantages of latrine ownership were proximity/easy access (59.5%) and privacy (22.5%). The project demonstrated that the implementation of a household latrine promotion project is acceptable and feasible in rural Niger. Future promotion projects may develop local sanitation expertise and focus on perceived benefits--proximity and privacy--rather than health.