African perceptions of female attractiveness

PLoS One. 2012;7(10):e48116. doi: 10.1371/journal.pone.0048116. Epub 2012 Oct 29.

Abstract

Little is known about mate choice preferences outside Western, educated, industrialised, rich and democratic societies, even though these Western populations may be particularly unrepresentative of human populations. To our knowledge, this is the first study to test which facial cues contribute to African perceptions of African female attractiveness and also the first study to test the combined role of facial adiposity, skin colour (lightness, yellowness and redness), skin homogeneity and youthfulness in the facial attractiveness preferences of any population. Results show that youthfulness, skin colour, skin homogeneity and facial adiposity significantly and independently predict attractiveness in female African faces. Younger, thinner women with a lighter, yellower skin colour and a more homogenous skin tone are considered more attractive. These findings provide a more global perspective on human mate choice and point to a universal role for these four facial cues in female facial attractiveness.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adiposity / physiology
  • Adolescent
  • Age Factors
  • Beauty*
  • Black People*
  • Color
  • Face*
  • Female
  • Humans
  • Male
  • Perception / physiology*
  • Regression Analysis
  • Skin Physiological Phenomena
  • Skin Pigmentation / physiology
  • Young Adult

Grants and funding

The authors were funded by National Research Foundation (NRF; http://www.nrf.ac.za/) Scarce Skills Postdoctoral Fellowship (VC), NRF grant 77256 (JMG) and the British Academy Wolfson Research Professorship (DP; http://www.britac.ac.uk/funding/guide/WolfsonResearchProfessorships.cfm). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.