As the number of studies showing that items can be retained as bound representations in memory increases, researchers are beginning to investigate how the different features are bound together. In the present study, we examined the relative importances of the verbal and spatial features in serial memory for visual stimuli. Participants were asked to memorize the order of series of letters presented visually in different locations on the computer screen. The results showed that manipulating the phonological similarity of the letters affected recall of their spatial locations, but that increasing the complexity of the spatial pattern had no effect on recall of the letters. This finding was observed in both order reconstruction (Exps. 1 and 2) and probe serial recall (Exps. 3 and 4), suggesting that verbal-spatial binding in serial memory for visual information is asymmetric.