We use a quantitative convergent beam electron diffraction based method to image the valence electron density distribution in Ba(Fe1-xCox)2As2. We show a remarkable increase in both the charge quadrupole of the Fe cations and the charge dipole of the arsenic anions upon Co doping from x=0 (Tc=0 K) to x=0.1 (Tc=22.5 K). Our data suggest that an unexpected electronic correlation effect, namely strong coupling of Fe orbital fluctuation and anion electronic polarization, is present in iron-based superconductors.