Social mammals with more numerous and stronger social relationships live longer, healthier lives. Despite the established importance of social relationships, our understanding of the neurobiological mechanisms by which they are pursued, formed, and maintained in primates remains largely confined to highly controlled laboratory settings which do not allow natural, dynamic social interactions to unfold. In this review, we argue that the neurobiological study of primate social behavior would benefit from adopting a neuroethological approach, that is, a perspective grounded in natural, species-typical behavior, with careful selection of animal models according to the scientific question at hand. We highlight macaques and marmosets as key animal models for human social behavior and summarize recent findings in the social domain for both species. We then review pioneering studies of dynamic social behaviors in small animals, which can inspire studies in larger primates where the technological landscape is now ripe for an ethological overhaul.
Published by Elsevier Ltd.