Reverse saturation of absorption is a relatively rare phenomenon in light-matter interaction, as it requires a few conditions to be fulfilled. We observe that ruby exhibits a very strong reverse saturation of absorption at 473 nm. Furthermore, we measure the group velocity of a modulated laser beam in ruby and observe that the peaks of the pulses appear more than a hundred microseconds earlier than the reference signal. A theoretical model based on coherent population oscillation would suggest a fast-light effect with an extremely large and negative group index of -(1.7 ± 0.1) × 106 in consistency with the observed temporal advancement. We propose that this pulse advancement can also be described by time-dependent absorption of ruby. Our study helps to understand the nature of the fast- and slow-light effects in transition-metal-doped crystals such as ruby and alexandrite with potential applications in optical memories and delay lines.