This article reviews patient-related factors affecting blood pressure measurement and provides the scientific rationale underlying current recommendations for the measurement of blood pressure in the evaluation of hypertension. Information is included on the magnitude of errors that can occur when the recommendations are not followed. A variety of factors relating to the patient's emotions, activity, bodily function and environment cause blood pressure to fluctuate throughout the day such that peak systolic and diastolic blood pressures are often twice as high as trough levels. Many physicians fail to account for these factors when assessing a patient's blood pressure. Errors in the classification and treatment of a patient's blood pressure and the finding of labile blood pressure can occur often when patients are not adequately prepared in advance of the blood pressure measurement.