The signal-to-noise ratio (SNR) in magnetic resonance imaging represents one of the system operating variables that must be determined both for evaluating the performance of different imaging protocols on a particular machine, and for monitoring machine performance as part of a routine quality control (QC) program. Utilizing a phantom and set of automated analysis programs currently under development, this study evaluated several ways of measuring image signal and noise and demonstrated the importance of utilizing measured voxel volumes as opposed to nominal volumes in the calculation of SNR. The NEMA proposed standard for SNR is compared with several other SNR measures and is recommended as the measure to be used in routine SNR reporting. The importance of utilizing other SNR measures in addition to the NEMA proposed standard for routine QC is discussed.