The tobacco control leaders of four states that have successfully passed tobacco tax ballot initiatives (California, Massachusetts, Arizona, and Oregon) were brought together to this conference to discuss what happens after the passage of such an initiative, how to defend tobacco control funds against diversion for other purposes by a state's legislature, and how to use the revenues maximally to reduce the health and economic toll taken by tobacco use. At the conference, the attendees from each state presented reports that will undoubtedly be useful to other states seeking to pass their own tobacco tax legislation or initiatives.