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Megastudies improve the impact of applied behavioural science.
Milkman KL, Gromet D, Ho H, Kay JS, Lee TW, Pandiloski P, Park Y, Rai A, Bazerman M, Beshears J, Bonacorsi L, Camerer C, Chang E, Chapman G, Cialdini R, Dai H, Eskreis-Winkler L, Fishbach A, Gross JJ, Horn S, Hubbard A, Jones SJ, Karlan D, Kautz T, Kirgios E, Klusowski J, Kristal A, Ladhania R, Loewenstein G, Ludwig J, Mellers B, Mullainathan S, Saccardo S, Spiess J, Suri G, Talloen JH, Taxer J, Trope Y, Ungar L, Volpp KG, Whillans A, Zinman J, Duckworth AL. Milkman KL, et al. Among authors: talloen jh. Nature. 2021 Dec;600(7889):478-483. doi: 10.1038/s41586-021-04128-4. Epub 2021 Dec 8. Nature. 2021. PMID: 34880497 Free PMC article. Clinical Trial.
A 680,000-person megastudy of nudges to encourage vaccination in pharmacies.
Milkman KL, Gandhi L, Patel MS, Graci HN, Gromet DM, Ho H, Kay JS, Lee TW, Rothschild J, Bogard JE, Brody I, Chabris CF, Chang E, Chapman GB, Dannals JE, Goldstein NJ, Goren A, Hershfield H, Hirsch A, Hmurovic J, Horn S, Karlan DS, Kristal AS, Lamberton C, Meyer MN, Oakes AH, Schweitzer ME, Shermohammed M, Talloen J, Warren C, Whillans A, Yadav KN, Zlatev JJ, Berman R, Evans CN, Ladhania R, Ludwig J, Mazar N, Mullainathan S, Snider CK, Spiess J, Tsukayama E, Ungar L, Van den Bulte C, Volpp KG, Duckworth AL. Milkman KL, et al. Proc Natl Acad Sci U S A. 2022 Feb 8;119(6):e2115126119. doi: 10.1073/pnas.2115126119. Proc Natl Acad Sci U S A. 2022. PMID: 35105809 Free PMC article.